How to increase business sales with gift vouchers

Posted on December 8, 2023 by Kathryn

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Gift vouchers are a one-way ticket to more people knowing, loving and spending with your brand.

As the experience economy booms, gift-givers are swapping products for participation, increasingly choosing to purchase experiences, adventures and stays for friends and family. 

Happy customers gifting vouchers could become your business’ best marketing asset. Leisure and experience gift vouchers saw a 8.4% like-for-like growth over the first two quarters of 2023, and over half of those receiving gift cards during the past three years have been introduced to a new brand, with 22% going on to become regular customers.

The profit from gift vouchers doesn’t end with the first sale. 72% of consumers spend more than the value of the voucher, adding 55% on top of the average voucher value. And with one in ten gift vouchers not being redeemed, there really is no reason not to offer gift vouchers from your business. 

See how we helped Lancaster Brewery gift their Brewery tours, guided beer tastings and the chance to be a brewer for the day to beer and ale enthusiasts.

We heard about Regalo in 2017 and thought it was a fantastic concept. The setting up process was remarkably straightforward, and the results have been excellent.

The Regalo team works closely across our group to drive new custom and increase loyalty and repeat visits. They are passionate and committed. I would highly recommend this product.

- Phil Simpson, Director at Lancaster Brewery

Ready to boost your sales? Get in touch and chat with our friendly team at Regalo.

This entry was posted in Features, Clients and Hospitality by Kathryn

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